UK Retailers are world leaders in developing food and non-food categories, cultivating aisles with the aim of increasing the number of items in a shoppers basket; this has driven growth and enabled the likes of Tesco to become a powerhouse in the world retail environment. In developing these categories, commercial buying managers will expect input into the category review process, on an on-going basis, as a standard term of trading.
Our comprehensive Category Review process will provide you with an absolute understanding of your product sector together with its relevant sub-categories within the retail environment allowing you to take full advantage of this trading requirement.
Working with a leading discounter on the above process, we were able to focus on range, value for money, tiering and layout, which the results of the process led to market leading growth in a key dairy category of c.40%.
*N.B Some of these services will be dependent on using your data / the data available to your organisation.